writing Tag

by Freddy Tran Nager, Founder of Atomic Tango + Former Copywriter… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Binge Watcher… You’re binge watching some show, and along comes a story line that makes you say, “I’ve seen this before…”Read More

by Freddy Tran Nager, Founder of Atomic Tango + Writer Who Doesn’t Take The Bait… It’s a common mistake: writing “baited breath” instead of “bated breath.” I just didn’t expect it in the official publication of the American Marketing Association. But there it glared at me from an article about Apple’s born-to-be-lost AirPods. Of course, we all know that “bated” means anxious or excited, while “baited” refers to a loaded trap. Whenever I see “baited breath,” I visualize someone with a worm on a hook dangling in their mouth —Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; photo by Daniel Roth on Unsplash… Quick, guess what this company is selling: “We provide a platform for market-moving dialogue by connecting decision makers through actionable exchange, revolutionizing the way 21st century companies create value.”Read More

by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Language Litigator… Lawyers have a reputation for being vicious sharks. But if you read law firm press releases and statements, you’ll find that lawyers are all “pleased” all the time, even when the results are not entirely pleasurable.Read More