Web 2.0 Tag

by Freddy Tran Nager, Founder of Atomic Tango + Consultant to Nonprofits and Dotcoms; photo by Kat Yukawa on Unsplash… What do charity organizations and most Web-based companies have in common? None make a profit. (Apparently, someone convinced dotcoms that”free” was a viable business model.) But they all still have prices — just not in the traditional sense of numbers on a tag…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Professional Weasel Watcher… A dark corporate conference room. A loud THUD breaks the silence and a voice cries out…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Extremely Allergic To Snake Oil… “Snake oil” originally described the fake medicine that con men sold across 19th century America. The worthless ointments and lotions supposedly cured everything from basic pains to baldness, when the only thing they consistently cured was “heavy wallet syndrome.” Scientific American describes how these faux experts worked:  “…the ‘doctor’ was aided by a shill in the crowd who would, at the appropriate moment, call out that this medicament, ointment or tincture had solved hisRead More

by Freddy Tran Nager, Founder of Atomic Tango + Former Facebook Advertiser… I used to buy Facebook ads because I was enamored by the targeting capabilities. For example, when promoting a local theatrical production, I could easily target the zip code and even a surrounding area, actors and directors and other theatre types, fans of the playwright, and people who might like the play’s subject matter. In addition, I could easily test ads and make changes, and switch payment from cost-per-thousand views (CPM) to cost-per-click (CPC) at the touch ofRead More

by Freddy Tran Nager, Founder of Atomic Tango + Social Media User, Marketer & Professor… The belief that social media is more than just another communication platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Social media saved the Iranian protestors!” they cry, neglecting the fact that it, uh, didn’t. “Social media made the Kogi Taco Truck a sensation!” Yay, a fast-food truck makes money. “Social media kept us updated about Balloon Boy in real time!” Oh, waiter, next media fad,Read More