Web 2.0 Tag



nonprofit pricing
by Freddy Tran Nager, Founder of Atomic Tango + Consultant to Nonprofits, Dotcoms, and Dreamers; photo by Kat Yukawa on Unsplash… What do charity organizations and most Web 2.0 companies have in common? None make a profit. (Apparently, someone convinced dotcoms that”free” was a viable business model .) But they all still have prices — just not in the traditional sense of numbers on a tag…Read More
business weasels
by Freddy Tran Nager, Founder of Atomic Tango + Professional Weasel Watcher… A dark corporate conference room. A loud THUD breaks the silence and a voice cries out…Read More
Snake Oil Serum
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Extremely Allergic To Snake Oil; featured photo by Mister Serum via Wikimedia Commons… “Snake oil” originally described the fake medicine that con men sold across 19th century America. The worthless ointments and lotions supposedly cured everything from basic pains to baldness, when the only thing they consistently cured was “heavy wallet syndrome.” Scientific American describes how these faux experts worked:  “…the ‘doctor’ was aided by a shill in the crowd who would, at the appropriate moment, call out thatRead More
cornea gumbo
by Freddy Tran Nager, Founder of Atomic Tango + Former Facebook Advertiser… I used to buy Facebook ads because I was enamored by the targeting capabilities. For example, when promoting a local theatrical production, I could easily target the zip code and even a surrounding area, the right age group, actors and directors and other theatre types, fans of the playwright, and people who might like the play’s subject matter. In addition, I could easily test ads and make changes, and switch payment from cost-per-thousand views (CPM) to cost-per-click (CPC)Read More
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Instructor… The belief that Twitter is more than just another communication platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that it, uh, didn’t. “Twitter made the Kogi Taco Truck a sensation!” Yay, a fast-food truck makes money. “Twitter kept us updated about Balloon Boy in real time!” Oh, waiter, next media fad, please!Read More