viral video Tag

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… With the influencer business fraught with fraud — all while flaunting “authenticity” — what better way to reveal truth than pointed satire?Read More

by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966,Read More

by Freddy Tran Nager, Founder of Atomic Tango + Interracial Relations Insider… I don’t assign social media textbooks to my students because most are outdated by the time they’re published. Indeed, every time I flip on my computer, Mark Zuckerberg has messed with his giant virtual antfarm. Plus, real life case studies keep popping up that are so much more relevant and compelling. This past week — while I was teaching social media at UCLA Extension — something happened on campus that provided great classroom fodder. I’m talking about AlexandraRead More

by Freddy Tran Nager, Founder of Atomic Tango + Creative Strategist… File under “What The Hell Were They Thinking?!” A few days ago, Microsoft leaked a new ad for Internet Explorer 8 — though I’m not sure if “leaked” is the right verb. More like spilled, yakked up, upchucked, and Technicolor-yawned it. The ad is nicknamed “OMGIGP,” which stands for “Oh My God I’m Gonna Puke.” Really. No kidding. And it features a woman vomiting in it. See for yourself — if you can… (WARNING: NOT FOR THE FAINT OFRead More

Sometimes, amidst all the talk of bank bailouts and business banality, I stumble across something that melts away all the jagged cynical edges, one note at a time…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Aficionado of Undead Entertainment… Ever watch a horror film and yell at the characters, “WHAT ARE YOU DOING?!” Well, smarty, now you can put yourself in the characters’ bloody shoes with the online zombie flick The Outbreak… The interactive horror short lets you make key decisions for the characters and see the results. For example, in one scene an annoying character breaks her leg while zombies are attacking. If this were a normal film, you might be cheering loudly for the zombies.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; bee photo by Rowan Heuvel on Unsplash… I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with PR, and the initial results included major media coverage and a torrent of traffic to her site, but that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all her availableRead More

by Freddy Tran Nager, Founder of Atomic Tango + Critical Analyst… Time for a little viral study. A friend sent me this image that supposedly tests how right-brained or left-brained you are (if she’s not moving, click on her to make her spin). One neurologist blogger, Dr. Steven Novella, has already disputed that it’s a test of anything, asserting that it’s just a fun illusion. I trust the brain doc, but here’s the text that came with this illusion… The Right Brain vs Left Brain test … do you seeRead More