USC Tag

by Freddy Tran Nager, Founder of Atomic Tango + A Man With A Plan (Or Three)… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the value of marketing plans…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Veteran Networker Who Hates Networking… I love networking. Most of my jobs — particularly in teaching — have come via people I met in other contexts. And, yes, I hate networking. More exactly, so-called “networking events”…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Usually A College Sports Fan; photo by Neon Tommy via Creative Commons… The other night I thought I went to a college basketball game at USC, but I had apparently wandered into a circus…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More

by Freddy Tran Nager, Founder of Atomic Tango & Social Entrepreneurship Instructor; photo by Alejandro Linares Garcia via Wikimedia Commons… Some people just don’t get it. I’m not talking about the willfully ignorant knuckle-draggers on the Texas State Board of Education. (They’re so beyond not getting it, they’ve gone full primordial.) I’m talking about the highly educated, wealth exuding finance execs who impersonated the Tin Man at a recent conference I attended… The four of them — a VC, a banker, an angel investor, and an asset-based lender — explainedRead More