Twitter Tag



by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Evaluator I’m waiting for my payment of $138,552.96. I’m not sure who’s supposed to pay me, but I know the exact amount. According to the article “What’s the Value of a Tweet?” by the consulting firm SumAll, the “revenue generated from a business tweet” is $25.62. Since my Twitter account is entirely business, and I’ve tweeted 5,408 times as of today, I should get a six-figure windfall. And that’s not counting the revenue from each retweet ($20.37)…Read More
engagement
by Freddy Tran Nager, Founder of Atomic Tango + Happily Married Guy; photo by Nathan Dumlao on Unsplash… A client asked me how I measure “engagement” on Twitter. Now “engagement” is one of those overused, misused, and abused words in business — like “leading” or “authentic” — that no longer means anything. So how can professionals measure something that’s meaningless?Read More
by Freddy Tran Nager, the ONE and ONLY, of Atomic Tango LLC So there’s a department at Twitter called Twitter Trust & Safety. For that alone, they should be sued for false advertising, since Twitter can no longer be trusted to protect the safety of your ideas and identity. I’ve been on Twitter for several years now in the form of my company profile, @AtomicTango. Here’s what my actual profile looks like: Then something recently happened that made me wish I had never started a Twitter account in the firstRead More
Witchcraft Trial
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… We need to stop treating social media like it’s some kind of miracle cure that will turn dictatorships into democracies, water into wine, and rats into kittens. (I know, I’ve tried.) Social media is just another communications tool. Because of its vast, always-on, right-here-right-now digital network, social media can work very quickly … or not at all, since vast human networks tend to favor what’s sensational, not what’s rational. In other words, social media is a rumor mill onRead More
Frisbee on the beach
by Freddy J. Nager, Founder of Atomic Tango LLC + Old-Fashioned Newspaper Lover; photo by AlejandroLinaresGarcia via Wikimedia Commons… The other day I’m killing time on Twitter – which I call “Fritter” because of how well it serves that purpose – when a trending topic caught me eye. I usually ignore Twitter trends, which consist primarily of vapid paeans to Justin Bieber, false celebrity death announcements, and such pressing topics as #YouNeedToBreakUpIf. Yes, those really are trends on the world’s most overrated social network. What, you were expecting news aboutRead More
Stalker by Shane Clester
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Prefers Talking Over Stalking; illustration by Shane Clester… If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, since social media doesn’t “interrupt” people when they’re trying to enjoy their favorite reality shows. In this revolution, customers aren’t pestered by marketers; rather, they give “permission” to marketers by visiting their websites, signing upRead More
Metcalfe's Law
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Metcalfe’s Law Enforcer; image by Iriiina via Wikimedia Commons… OK, we get it: humans are social animals, and without positive interaction, we become Unabombers or maladjusted billionaires in David Fincher films (beware of alienated Harvard men). So while humanity desperately needs green energy and affordable healthcare and donuts that don’t make everyone look like the Michelin Man, those are so much harder to deliver. Helping people socialize — well, that’s easy, right?Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Sportswriter NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this down. “We gotta play ’em one day at a time.” NUKE: Boring. CRASH: Of course. That’s the point. “I’m just happy to be here and hope I can help the ballclub.” NUKE: Jesus. CRASH: Write, writeRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Realist Are you oppressed by a bloodthirsty dictator? Do you want freedom and democracy without having to fight for them? Well, now you can harness the same power that’s made Ashton Kutcher and Justin Bieber leaders of their respective generations! It’s as easy as 1, 2, 3…Read More
by Freddy J. Nager, Founder of Atomic Tango + Former AOL Chatroom User Dan Lovell is a writer, web developer, musician, and baseball expert – a regular 21st century renaissance man. So even though I think baseball is less entertaining than watching continental drift, I follow Dan on Twitter, where he often makes strong, pertinent points – you’ll never find him posting banalities, such as what he had for breakfast. Plus, he’s definitely not afraid of poking the hornet’s nest…Read More