tourism Tag



Mexico Tourism Board Los Cabos #Unstoppable
by Freddy Tran Nager, Founder of Atomic Tango + #Strategist… One hashtag, three problems… The other night I asked 50 marketing students what the Twitter hashtag #unstoppable represented. Some guessed it was for a movie. Others thought it was for a car company. None guessed the reality: it was for a Mexican tourism campaign — even the students from Mexico didn’t know about it. After I revealed the connection, the students still didn’t understand it until I explained it was about Los Cabo’s recovery from a hurricane. Finally, a searchRead More