The Shack Tag

Radio Shack is now The Shack
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Professionally Names Things… Previously here on Atomic Tango… Pizza Hut became “The Hut,” evoking images of Jabba — or worse. Now word comes that another iconic American brand has likewise simplified: Radio Shack is now “The Shack,” evoking images of a giant basketball player. Their new tagline, “Our Friends Call Us The Shack,” makes me wonder what their non-friends call them.Read More