Super Bowl Tag

by Freddy Tran Nager, Founder of Atomic Tango + Early Banner Ad Creator… The biggest reason why banner ads don’t work? People simply don’t see them. We marketers call it “banner blindness.”Read More

by Freddy J. Nager, Founder of Atomic Tango & Hardcore Caffeinated Beverage Addict So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media — including this here blog — I find its cheerleaders to be about as endearing as televangelists on crack.) Indeed, Pepsi will be heavily plugging another of its products, Doritos, so it’s hardly abandoning theRead More

by Freddy Tran Nager + Guy Who Watches The Super Bowl For Both The Footbal AND The Ads… How can you exploit the Super Bowl without spending millions for a 30-second commercial?Read More