Steve Jobs Tag

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor; photo from the LIDA agency ad campaign for the Jeff Koons rabbit sculpture… The following is the text of a speech I gave May 23 at an Influencers Industry Social Mixer sponsored by Erka Media. Once upon a time there lived two kings whose wealth was counted in the billions…Read More

by Freddy Tran Nager, Founder of Atomic Tango + LinkedIn Purist… The neighborhood is slowly deteriorating. Not my physical one in L.A., which is gentrifying so fast even the pigeons have to take out loans to eat.Read More

by Raegan Thurlow, Part-Time Fashionista Most of my generation will say that they remember where they were when Obama was elected president. I will remember where I was the first time I saw my CEO wearing jeans… We were at the airport preparing to take an 18+ hour flight to our office in Tel Aviv, Israel. He was wearing a white t-shirt and light denim jeans. I was speechless – until I wasn’t. “What are you wearing?! What’s going on?!” It was unnerving. I’d only ever seen him wearing theRead More

by Freddy Tran Nager, Founder of Atomic Tango + Devastated Jobs Fan; photo is a screengrab of the Apple website homepage… “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – SteveRead More

by Freddy Tran Nager, Founder of Atomic Tango + A Guy Who Loves His Customers (well, most of ’em)… Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and operations to put customers in the center. What’s wrong with that?Read More

While it's easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they're doing. One classic perspective on reassessing a struggling business -- or an entire industry -- is "Marketing Myopia" by the late great marketing guru Ted Levitt...Read More