sports Tag

by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Football Addict; photo from the XFL website… Yes, in the midst of this stampede by the Four Horsemen Of The Apocalypse (2020 edition) — Pandemic, Recession, Climate Change, and Republicans — I’m writing about football. That’s because: I’m a lifelong junkie. Go Steelers! Go Trojans! Football has long served as my distraction from real word duress. The collapse of the XFL is symptomatic of our times. Now, if you’d rather read about marketing amidst mayhem, please see my post, “WhatRead More

by Freddy Tran Nager, Founder of Atomic Tango + Usually A College Sports Fan; photo by Neon Tommy via Creative Commons… The other night I thought I went to a college basketball game at USC, but I had apparently wandered into a circus…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More

by Emir Phillips, MBA/JD/Etc., Author of Lucitan: A Christian Punk Novel + Diehard Saints Fan… Editor’s Intro: Why is there a diatribe about New Orleans Saints football, crime, and punishment on this site? First, it’s a knee-deep, Mississippi-mud-thick, Tabasco-and-vitriol-infused jambalaya about football, and we love some spicy good writing about the world’s greatest sport. Then, for us marketers, this fan’s rant is a classic example of how one of the most powerful brands in the world, the NFL, is far from being “customer centric.” is the trendy new strategy favored by almost noRead More

by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Sportswriter NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this down. “We gotta play ’em one day at a time.” NUKE: Boring. CRASH: Of course. That’s the point. “I’m just happy to be here and hope I can help the ballclub.” NUKE: Jesus. CRASH: Write, writeRead More

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Somebody my size with my athletic ability doesn’t play for the Pittsburgh Steelers. Picture an over-caffeinated chicken on a greased trampoline. It’s just not in my genetic cards. So I did the next best thing: I wrote a bad-ass essay about the team. Actually a few essays…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Sports Fan… Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Few know about the small sports network, which I appreciate for bringing me Ivy League football. Where else could I catch the Harvard-Cornell game in L.A.? Since Versus wants more than us middle-aged marketing geeks, they’re trying to generate awareness by asking for more than a show of hands. They’re literally asking people to “Show Me Your V.” Really.Read More

by Freddy Tran Nager, Founder of Atomic Tango, Sportswriter + Steelers Bar Aficionado… So I’m hanging out at this bar, but no one is around — no bartender, no waitress, no other patrons, no one. Everything behind me looks fuzzy, but I have the power to change the way I look at the touch of a button… A bizarre burrito-induced dream? No, that’s the scenario at SportsBLOX, a new virtual world run by one of my former MBA classmates.Read More