sports Tag



college basketball experience
by Freddy Tran Nager, Founder of Atomic Tango + Usually A College Sports Fan; photo by Neon Tommy via Creative Commons… The other night I thought I went to a college basketball game at USC, but I had apparently wandered into a circus…Read More
Los Angeles Rams marketing
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
by Freddy Tran Nager, Founder of Atomic Tango LLC + Occasional Sportswriter NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this down. “We gotta play ’em one day at a time.” NUKE: Boring. CRASH: Of course. That’s the point. “I’m just happy to be here and hope I can help the ballclub.” NUKE: Jesus. CRASH: Write, writeRead More
Steelers Annual magazine cover
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Steelers Junkie… Somebody my size with my athletic ability (or lack thereof) doesn’t play for the Pittsburgh Steelers. Picture an over-caffeinated chicken on a greased trampoline. That would be me playing football. It’s just not in my genetic cards. So I did the next best thing: I wrote a bad-ass essay about the team. Actually a few essays…Read More
Versus Network campaign
by Freddy Tran Nager, Founder of Atomic Tango + Sports Fan… Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Few know about the small sports network, which I appreciate for bringing me Ivy League football. Where else could I catch the Harvard-Cornell game in L.A.? Since Versus wants more than us middle-aged marketing geeks, they’re trying to generate awareness by asking for more than a show of hands. They’re literally asking people to “Show Me Your V.” Really.Read More