social media Tag



by Freddy J. Nager, Founder of Atomic Tango LLC + Car Fanatic… Remember when Honda could do no wrong? Back in the ’90s and the ’00s, it seemed like every other person in L.A. drove a Honda, and they’d never have to take their car in for repairs or recalls. Indeed, my buddy is still driving his Civic nearly 20 years and over 200,000 miles later. What the hell happened?Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Evaluator I’m waiting for my payment of $138,552.96. I’m not sure who’s supposed to pay me, but I know the exact amount. According to the article “What’s the Value of a Tweet?” by the consulting firm SumAll, the “revenue generated from a business tweet” is $25.62. Since my Twitter account is entirely business, and I’ve tweeted 5,408 times as of today, I should get a six-figure windfall. And that’s not counting the revenue from each retweet ($20.37)…Read More
engagement
by Freddy Tran Nager, Founder of Atomic Tango + Happily Married Guy; photo by Nathan Dumlao on Unsplash… A client asked me how I measure “engagement” on Twitter. Now “engagement” is one of those overused, misused, and abused words in business — like “leading” or “authentic” — that no longer means anything. So how can professionals measure something that’s meaningless?Read More
by Freddy Tran Nager, the ONE and ONLY, of Atomic Tango LLC So there’s a department at Twitter called Twitter Trust & Safety. For that alone, they should be sued for false advertising, since Twitter can no longer be trusted to protect the safety of your ideas and identity. I’ve been on Twitter for several years now in the form of my company profile, @AtomicTango. Here’s what my actual profile looks like: Then something recently happened that made me wish I had never started a Twitter account in the firstRead More
Witchcraft Trial
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… We need to stop treating social media like it’s some kind of miracle cure that will turn dictatorships into democracies, water into wine, and rats into kittens. (I know, I’ve tried.) Social media is just another communications tool. Because of its vast, always-on, right-here-right-now digital network, social media can work very quickly … or not at all, since vast human networks tend to favor what’s sensational, not what’s rational. In other words, social media is a rumor mill onRead More
Keep It Simple, Stupid
by Freddy Tran Nager, Founder of Atomic Tango + Hype Assailant; image by Jantusia via Wikimedia Commons… I LOVE to dispel hype surrounding social media and marketing clichés like “engagement.” But sometimes, even my fellow hype-assailants go astray and perpetrate some nonsense of their own…Read More
Charlie the Pig
by Freddy Tran Nager, Founder of Atomic Tango + Animal Enthusiast… I love to dis and dissect social media hype, but proving that I’m not all naysaying and negativity, here’s one social media success story that did make a difference. A BIG difference. In fact, it saved a life… Meet Charlie: Not Your Typical Social Media Celebrity Weighing in at 500 pounds, Charlie has a vocabulary limited to grunts and squeals. He doesn’t know how to use a computer or even type, and consequently his  is zero. How unsocial couldRead More
Klout sucks
by Freddy Tran Nager, Founder of Atomic Tango + Professional Klout Abstainer… I often start my posts with a joke, so here it is: Klout. Not laughing? That’s because the joke may be on marketers who think Klout is a good tool to promote their brands. Why? Because not since spam has any marketing tool engendered this much hostility. Foursquare comes close, but Klout occupies its own circle in marketing Hades, nestled between telemarketers and those talking banner ads that proclaim you’ve won a free iPod. Consider this cartoon fromRead More
hot not to be a professional
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; photo by Hunters Race on Unsplash… So a Harvard Business Review article will tell you what it means to be professional in the social media era. It begins with a compelling example of how the Susan G. Komen Foundation bungled its recent image problems, while Planned Parenthood used social media to handle their controversies with aplomb. Nice case. Then the article spins out of control…Read More
Best Buy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Tools (The Non-Human Kind)… My father ran a plant nursery up in Oregon, and for years he enjoyed a steady business with few disruptions beyond the weather. Then one day Walmart lumbered into town, and like a scene from a Godzilla flick, they began crushing everything, including mom-and-pop shops that had served the community for decades. Some store owners heard the best way to beat the low-price leader was customer service — after all, : “It’s all aboutRead More