social media Tag

by Freddy Tran Nager, Founder of Atomic Tango + Kyle’s Proud Professor… This is the true story of one of my students — a story filled with accomplishments and emotions and valuable insights. I just had to write it up and share…Read More

by Freddy Tran Nager, Founder of Atomic Tango + LinkedIn Semi-Enthusiast… On the surface, this sounds good: social media platforms like LinkedIn are now promoting “higher quality” posts and burying junk posts. What’s not to love?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Professional Weasel Watcher… A dark corporate conference room. A loud THUD breaks the silence and a voice cries out…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Although it’s April Fools Day, this is no joke. Everyone knows that most social media data can be faked. Likes, followers, views, even comments — name it, you can buy it. What most people don’t realize is how easy it is to do so…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob Boberts: Marketing Ninja. Uh, OK, Marketing Ninja — Bob: No, make that Marketing Visionary. Yes, that would look great in my Twitter bio… Marketing Visionary Bob Boberts, a generic male exec in his 40’s whoRead More

by Nereyda Valenzuela, Guest Blogger + Human Communication Lab Director at Cal State University Fullerton… Ever notice how little things bother you on social media? Such as certain people not liking your photos or accepting your friend requests? These simple cases of inaction can trigger emotions that linger for days. Such willful inaction on Facebook, Instagram, Snapchat, Twitter, etc. is actually a form of rhetoric called the “virtual cold shoulder.” It involves one party intentionally not acting and the other party perceiving that as an insult. Since a relationship previouslyRead More

by Freddy Tran Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More

by Freddy Tran Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More