social media Tag

by Freddy Tran Nager, Founder of Atomic Tango + Monkey Enthusiast; photo by Daiei Onoguchi, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons… I was recently quoted in a story by Annenberg Media about the social media phenomenon Punch, the baby monkey. (If you haven’t heard about him yet, you must have been hiding out.) Below is the full interview, with questions by journalist Zia Sirianni…Read More

“Engagement” is one of the most common and misleading marketing metrics. Here’s what matters most… by Freddy Tran Nager, Founder of Atomic Tango + Marketer Who Has A Proposal For You; photo by Nathan Dumlao on Unsplash… In his book Web Analytics 2.0, former Google exec Avinash Kaushik writes: “The Merriam-Webster dictionary defines engaging as ‘tending to draw favorable attention or interest’…. The challenge in the context of measurement is that ‘favorable attention or interest’ is incredibly hard — if not impossible — to measure… Some have gone so farRead More

by Freddy Tran Nager, Founder of Atomic Tango + Mostly a LinkedIn Advocate… I found out that an old friend of mine got fired. No, he didn’t tell me — I haven’t spoken to him in years. Rather, LinkedIn told me. I’m connected with my friend on LinkedIn, and one day the social network’s wall featured a news story about him. The story had appeared in some niche trade publication, but hey, that was my friend in the news. So I gave it a read and learned about his company’sRead More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer-Marketing Analyst Who Hates the Word “Authentic”; images of TikTokker Sara Uy confessing one of her sins… Shocker: in one last gasp trend, some TikTok influencers confessed to lying about their lives and habits. Really? You mean, they weren’t being “authentic”?!Read More

by Freddy Tran Nager, Founder of Atomic Tango + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying…Read More