segmentation Tag



MySpace
by Freddy Tran Nager, Founder of Atomic Tango + Longtime MySpace User… MySpace is losing it. And I’m not talking about its members defecting to Facebook. Last year, the once mighty, world dominating social network that had crushed its predecessor Friendster suddenly found itself splattered on Facebook’s windshield. At first, MySpace responded by copying Facebook features, but copying a competitor is not a long-term success strategy. In fact, it just gives the competition credibility. So MySpace gave up the fight and is fully rebooting by going after a niche market…Read More
Pizza Hut is now The Hut
by Freddy Tran Nager, Founder of Atomic Tango + Pizza Addict… What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to make it a more appealing place for teens to hang out. Hey, we’re not a fast food joint, we’re a clubhouse!Read More
by Freddy Tran Nager, Founder of Atomic Tango + Member of a Few Segments… A few years ago, my wife and I strolled into Forth & Towne, a new fashion chain from Gap Inc. targeting women over age 35. It was solemn and dignified with muted lights and muted music — and muted people. While other stores in the mall percolated with excited shoppers (this was 2006), the spanking new Forth & Towne saw its handful of customers browsing quietly, as if they were preparing to pay respects to anRead More