satire Tag

“Engagement” is one of the most common and misleading marketing metrics. Here’s what matters most… by Freddy Tran Nager, Founder of Atomic Tango + Marketer Who Has A Proposal For You; photo by Nathan Dumlao on Unsplash… In his book Web Analytics 2.0, former Google exec Avinash Kaushik writes: “The Merriam-Webster dictionary defines engaging as ‘tending to draw favorable attention or interest’…. The challenge in the context of measurement is that ‘favorable attention or interest’ is incredibly hard — if not impossible — to measure… Some have gone so farRead More

by Freddy Tran Nager, Founder of Atomic Tango + Car Marketer Who’s No Fan of Muskmobiles; image by DALL-E… Just learned a fun new application of ChatGPT: ask it to roast a social media profile.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… With the influencer business fraught with fraud — all while flaunting “authenticity” — what better way to reveal truth than pointed satire?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Professional Weasel Watcher… A dark corporate conference room. A loud THUD breaks the silence and a voice cries out…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign makes us viewers lunge for our TV remote controls, either to change the channel or simply mute the annoying spots.Read More