retail Tag



TikTok Shop announcing record one day live streaming sale of over $1 million
by Freddy Tran Nager, Founder of Atomic Tango + Professor Who Teaches Questioning The Answers… Whether it’s a TikTok Live Stream or a Black Friday promotion or kids selling lemonade at a sidewalk stand, whenever I see a sales figure, my mind immediately fills with questions. Take the above proclamation circulating on LinkedIn (where everything should be questioned). TikTok execs and social media zealots trumpeted $1 million in sales for a live stream by influencer/entrepreneur Stormi Steele. My questions here are not to cast shade on the TikTok team (IRead More
Amazon Prime Day
by Freddy Tran Nager, Founder of Atomic Tango + long-time Amazon customer and questioner… I’m reading Amazon’s press release about its Prime Day results (“Alexa, How Good Was Prime Day?”), and though it sounds impressive — “sales surpassed the previous Black Friday and Cyber Monday combined” — it left me wanting to know more.Read More
zombie economy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Did A Fair Amount Of Shopping This Xmas; Photo by Daniel Jensen on Unsplash… Just this summer, many “experts” proclaimed the death of American brick-and-mortar retail, and that Amazon would eat everyone’s lunch. When Amazon subsequently bought Whole Foods (make that “organic free-range lunch”), the same experts sang dirges for all the supermarkets. Consequently, the stock of competitors like Costco plunged. (BTW, I’m still waiting for one of these experts to explain the contradiction between “consumers are shifting toRead More
Amazon Dog
by Freddy Tran Nager, Founder of Atomic Tango + Amazon Customer Since 1998… Call me an Amazon loyalist by default. As in, it’s da fault of the competition.Read More
Retail Hell
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob Boberts: Marketing Ninja. Uh, OK, Marketing Ninja — Bob: No, make that Marketing Visionary. Yes, that would look great in my Twitter bio… Marketing Visionary Bob Boberts, a generic male exec in his 40’s whoRead More