retail Tag

by Freddy Tran Nager, Founder of Atomic Tango + Shopper Who Has Never Busted a Door… With Black Friday looming around the corner, you’ll likely see the word “doorbuster” in retailer ads. It describes a shopping deal so irresistible that you’ll want to bust down a door to get at it — a notion that once sounded cute…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communication Professor… Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Professor Who Teaches Questioning The Answers… Whether it’s a TikTok Live Stream or a Black Friday promotion or kids selling lemonade at a sidewalk stand, whenever I see a sales figure, my mind immediately fills with questions. Take the above proclamation circulating on LinkedIn (where everything should be questioned). TikTok execs and social media zealots trumpeted $1 million in sales for a live stream by influencer/entrepreneur Stormi Steele. My questions here are not to cast shade on the TikTok team (IRead More

by Freddy Tran Nager, Founder of Atomic Tango + long-time Amazon customer and questioner… I’m reading Amazon’s press release about its Prime Day results (“Alexa, How Good Was Prime Day?”), and though it sounds impressive — “sales surpassed the previous Black Friday and Cyber Monday combined” — it left me wanting to know more.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Did A Fair Amount Of Shopping This Xmas; Photo by Daniel Jensen on Unsplash… Just this summer, many “experts” proclaimed the death of American brick-and-mortar retail, and that Amazon would eat everyone’s lunch. When Amazon subsequently bought Whole Foods (make that “organic free-range lunch”), the same experts sang dirges for all the supermarkets. Consequently, the stock of competitors like Costco plunged. (BTW, I’m still waiting for one of these experts to explain the contradiction between “consumers are shifting toRead More