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Q: Dear Freddy: I’m setting up my own business in India where I’ll be teaching meditation and techniques on “mind management.” I’ve gotten a certification from the appropriate agencies and I also teach well, per the feedback I’ve received across different countries. How should I prepare my marketing plan and conduct local research? — A.S. in India A: Dear A.S.: Regardless of the country, these basic steps toward creating a campaign should work: Define both THE PROBLEM your new company will solve (e.g., not enough meditation practices in the market) andRead More

by Freddy Tran Nager, Founder of Atomic Tango + Branding Enthusiast; Supreme Brick image via top-brands-shopping on eBay… In the marketing version of chicken-and-egg, we marketers love to debate which should come first:Read More

by Freddy Tran Nager, Founder of Atomic Tango + Frequent Customer… Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I heard speakers so intently spinning facts and sidestepping questions, I thought I was watching a Bush administration press conference… My favorite line came from a Hollywood agent who clearly graduated from the Donald Rumsfeld School of Verbal Contortion. One of his clients is Anhueser-Busch, and when asked why Bud’s Hindenburg-sized venture bud.tv failed, he responded, “Did they really fail or did theyRead More

by Freddy Tran Nager, Founder of Atomic Tango + Donut Addict; photo by Tony Webster from San Francisco via Wikimedia Commons… I once found myself confronting a tower of gourmet donuts — and a whole lot of do-nothing. It was in the high-tech conference room of a multinational PR agency. The agency rep was telling our mutual client, a European tech startup, that they (the client) needed to do more research until any PR work could begin. The client looked shocked. They had already worked with this PR agency forRead More