publicity Tag



PR + advertising = ice cream
by Freddy Tran Nager, Founder of Atomic Tango + Integrated Marketing Advocate; photo by Christian Bowen on Unsplash… I have a serious weakness for ice cream. GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)Read More
by Freddy Tran Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is. Then I ventured into the real business world andRead More