publicity Tag

by Freddy Tran Nager, Founder of Atomic Tango + Realistic Idealist… Much has already been said about Nintendo’s Pokemon Go, the augmented reality (AR) game that’s turned millions of Americans into manic scavenger hunters. Perhaps too much. The phenomenon has already triggered a backlash after just a few days from people tired of hearing about it. If there were a web-browser app that blocked all stories mentioning “Pokemon,” it would likely be as popular as the game itself. But all this hype only underscores the game’s level of success —Read More

by Freddy Tran Nager, Founder of Atomic Tango + Usually a LinkedIn Advocate… I just found out that an old friend of mine got fired. No, he didn’t tell me — I haven’t spoken to him in years. Rather, LinkedIn told me. I’m connected with my friend on LinkedIn, and one day the social network’s wall featured a news story about him. The story had appeared in some niche trade publication, but hey, that was my friend in the news. So I gave it a read and learned about hisRead More

by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Chiseler Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is not only fun, it’s our patriotic duty. Many of us laugh at her now, viewing Palin as a living Saturday Night Live sketch. But the scary part is that many others takeRead More

by Freddy Tran Nager, Founder of Atomic Tango + Occasional Publicity Seeker; photo by AbsolutVision on Unsplash… Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling PR for her tech startup. Her achievements certainly deserve kudos (whatever a kudo is), and she provides smart tips on scoring media coverage. The problem? The same as with anyRead More

by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; bee photo by Rowan Heuvel on Unsplash… I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with PR, and the initial results included major media coverage and a torrent of traffic to her site, but that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all her availableRead More

by Freddy Tran Nager, Founder of Atomic Tango + Integrated Marketing Advocate; photo by Christian Bowen on Unsplash… I have a serious weakness for ice cream. GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)Read More

by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is. Then I ventured into the real business world andRead More

by Freddy J. Nager, Founder of Atomic Tango + Semi-Pro Tree Hugger… From the industry that gave us the Kardashians comes another exquisite display of empty décor… Behold: a glossy oversized 12-page dead-wood booklet promoting the movie There Will Be Blood. This lustrous piece of eye-candy fell out of my L.A. Times, nearly crushing my toe. The heavyweight pages flaunted full-spread images from the lusciously shot film, along with quotes from critics, its Academy Award nominations and… nothing else. I don’t deny that this film deserves promotion. I’m thrilled toRead More