pricing Tag

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Believes Everything Worthwhile Has A Price… Just over a year ago, editor Chris Anderson of Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99). It was also misleading because it appeared during the height of the second dotcom bubble, when most of the free websites and services weren’tRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Has Weathered Some Economic Downturns; photo by Chris Sabor on Unsplash… Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they reduce their services and their advertising till they’re but a shriveled husk of what they once were…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Recessions; photo by Ed Yourdon via Wikimedia Commons… When the economy starts singing the hardcore blues — kind of like now — many businesses feel tempted to lower their prices. But lowering prices creates three problems: It tells customers you’ve been overcharging them all this time. It means you’ll have difficulty increasing your prices to “normal” when the economy starts jamming again. It kills your profit margins, so you won’t have the cash to do what might reallyRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Always Buys Socks On Sale; photo by Jules Jardinier [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)] via Wikimedia Commons… It’s only a penny, but it’s compelling millions of consumers to rush out and stock up before it’s too late…Read More