NFL Tag



Los Angeles Rams marketing
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
NFL Thursday Night Football guy
by Freddy Tran Nager, Founder of Atomic Tango + Fan of Both the NFL and Andrew McGregor… So maybe you’ve seen these NFL commercials with the bearded guy in the suit (created by agency David & Goliath)… And perhaps you said to yourself, “WTF? Who is that guy and why is he the spokesman for the NFL?” Or maybe you said, “Wow, what a great character, how did they come up with that idea?” I had another take on the commercial: “Is that my friend Andrew McGregor?”Read More