networking Tag

by Freddy Tran Nager, Founder of Atomic Tango + Veteran Networker Who Hates Networking… I love networking. Most of my jobs — particularly in teaching — have come via people I met in other contexts. And, yes, I hate networking. More exactly, so-called “networking events”…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes to Talk Shop… Social media isn’t “free.” As I tell my students and clients, there are several costs involved: The cost of hiring someone to do it for you. The value of your time if you do it yourself. The opportunity costs: what you could be missing while Tweeting, posting, sharing, liking, friending, following and LOLing. That last one is critical. For all its possibilities, social media does not offer the tangible benefits of the original social medium:Read More

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… Dear Monica Rockle: I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever. First of all, it’s written just like a college student would write it — no whiff of advertising copywriter here: I’m doing a paper in my Human Behaviors – The Psychology of Marketing class. The paperRead More