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Freddy Nager and Bobby Borg

“Did You Hear…?” How Musicians Can Leverage Word Of Mouth

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…Read More
Freddy Nager and Bobby Borg

Why And Where? Talking Marketing Plans With Bobby Borg

by Freddy Tran Nager, Founder of Atomic Tango + A Man With A Plan (Or Three)… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the value of marketing plans…Read More
Bobby Borg with Freddy Nager

Rock Talk: Chatting Music And Marketing With Bobby Borg

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More
brontosaurus skeleton

Hey There Mighty Brontosaurus: Marketing Myopia Lives On

While it's easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they're doing. One classic perspective on reassessing a struggling business -- or an entire industry -- is "Marketing Myopia" by the late great marketing guru Ted Levitt...Read More

What In The World Is Atomic Tango?

Founded in the year ‘007 by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that specializes in critical thinking and creative daring. Here you’ll also find Freddy’s official musings on marketing, media, and other mischief. So whether you’re seeking enlightenment or entertainment, pull up an Eames, pour yourself a cold one, and enjoy…

New From Atomic Tango Publishing

"Copyediting With An Attitude" Book Cover

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