music business Tag

“Did You Hear…?” How Musicians Can Leverage Word Of Mouth

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…Read More

Why And Where? Talking Marketing Plans With Bobby Borg

by Freddy Tran Nager, Founder of Atomic Tango + A Man With A Plan (Or Three)… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the value of marketing plans…Read More

Rock Talk: Chatting Music And Marketing With Bobby Borg

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More

Hey There Mighty Brontosaurus: Marketing Myopia Lives On

While it's easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they're doing. One classic perspective on reassessing a struggling business -- or an entire industry -- is "Marketing Myopia" by the late great marketing guru Ted Levitt...Read More

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music business Tag

“Did You Hear…?” How Musicians Can Leverage Word Of Mouth

Why And Where? Talking Marketing Plans With Bobby Borg

Rock Talk: Chatting Music And Marketing With Bobby Borg

Hey There Mighty Brontosaurus: Marketing Myopia Lives On

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