marketing Tag



Paradise Park, City Garage
by Freddy Tran Nager, Founder of Atomic Tango + Board Member of City Garage Theatre; photo shows a scene from City Garage Theatre’s “Paradise Park”… I have this bizarre communication disorder. Every time I ask someone, “Would you like to see a play?” they hear, “How’d you like a root canal?” or “Let’s watch sausage being made!” That wouldn’t matter if I cared as little about theatre as I do about pro-wrestling or reality shows set in New Jersey. But I sit on the Board of City Garage Theatre, aRead More
customer centricity
by Freddy Tran Nager, Founder of Atomic Tango + A Guy Who Loves His Customers (well, most of ’em)… Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and operations to put customers in the center. What’s wrong with that?Read More
Product Placement Gone Wild
by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… While watching “Brothers & Sisters” the other night, a very disturbing thing happened… I was curled up on my couch wearing my red-and-white-striped PJ’s (what with Christmas just around the corner) and was fully immersed in the show’s storyline: Sally Field is worried about her children and doesn’t know how to live her own life separate from said grown children. Okay, that’s basically every episode of “Brothers & Sisters,” but I’m hooked just the same. So just as I’m reaching forRead More
by Freddy J. Nager, Founder of Atomic Tango LLC & Social Media Consultant For decades, professional procrastinators relied on communal hydration technologies (i.e. water coolers) to support their best practices. Unfortunately, that particular tool maxed out bladder capacities, and even the dullest middle managers quickly learned that employees chatting while holding little paper cups weren’t exactly doing “work.” Fortunately, Silicon Valley came to the rescue…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Incorrigible BACN Addict I have few addictions, but I confess to loving me some bacon. I’ve tempered my addiction somewhat by subbing in turkey bacon, but that’s like seeking a buzz off light beer. It’s possible but hardly as satisfying. Same thing goes for most e-newsletters. I think they’re going to be great, so I subscribe to a whole slew of them. Yet every morning the first thing I do when I check my email is delete almost every singleRead More
McDonald's Double Cheeseburger
by Freddy Tran Nager, Founder of Atomic Tango + Practicing Metaphor Engineer… Looks like it’s over for us marketing strategists. Now I’m not saying there’s no more need for marketing strategy. If you look at the anemic brands of most banks, airlines, and Web 2.0 startups, you’ll see that the need for marketing is growing faster than Rush Limbaugh at a cheesecake bake-off. But the opportunity to develop a revolutionary new marketing strategy may have passed. Sure, we marketers can still develop new tactics based on new mediums and newRead More
The Tin Man
by Freddy Tran Nager, Founder of Atomic Tango & Social Entrepreneurship Instructor; photo by Alejandro Linares Garcia via Wikimedia Commons… Some people just don’t get it. I’m not talking about the willfully ignorant knuckle-draggers on the Texas State Board of Education. (They’re so beyond not getting it, they’ve gone full primordial.) I’m talking about the highly educated, wealth exuding finance execs who impersonated the Tin Man at a recent conference I attended… The four of them — a VC, a banker, an angel investor, and an asset-based lender — explainedRead More
customer relationships
by Freddy Tran Nager, Founder of Atomic Tango + Business Relationship Counselor… Dear John Corporation: Let me begin by saying that our times together have been good for me. I mean it! I definitely see the value in being with you… to a certain extent. So what I’m about to say might seem cold and heartless, but please don’t take it the wrong way. I think you’re great! I really do, otherwise we would never have gotten together in the first place. But the truth is — well, how canRead More
by Freddy J. Nager, Founder of Atomic Tango & Hardcore Caffeinated Beverage Addict So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media — including this here blog — I find its cheerleaders to be about as endearing as televangelists on crack.) Indeed, Pepsi will be heavily plugging another of its products, Doritos, so it’s hardly abandoning theRead More
Listening To Customers
by Freddy Tran Nager, Founder of Atomic Tango + Italian Cuisine Junkie; photo from the movie “The Big Night” (see below)… The way social media-philes talk, you’d think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like “2010 will be the year of listening to the customers needs” and “customer service is the new marketing.” [Update 3/10/2019: I had to update that link to a more recent article, since the original disappeared. Nearly ten years later, I had noRead More