marketing Tag



Fab.com
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Buys Too Much Stuff for His Cats… They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook when it caught my eye — an ad featuring a cat lounging in some Jetsons-age contraption: Since I’m addicted to furry creatures with pointy ears and tuna breath, I was hooked. Since I also dig on futuristic design, particularly anything with the word “pod” in it, I clicked…Read More
by Freddy Tran Nager, Professor of Marketing + Founder of Atomic Tango; photo by Sandrachile on Unsplash… Too many entrepreneurs and CEO’s tell me that they “don’t have money for marketing” or they’re “not ready for marketing yet.” What they’re really saying is that they don’t know what “marketing” means…Read More
Seth Godin's Meatball Sundae
by Freddy Tran Nager, Founder of Atomic Tango + Business-Lit Taste Tester… Seth Godin’s book Meatball Sundae lives up to its name: it’s a big mess. I won’t fully review an old publication here, but the following two paragraphs made me want to hurl the book against the wall (or just hurl). On pages 68-69, Godin writes about the superiority of “permission marketing” versus “interruption marketing”: “Pets.com used every tactic they could find — TV ads, sock puppets, and accelerated e-mail marketing with a veil of permission. They blew throughRead More
Anthropologie Mean Girls
by Freddy Tran Nager, Founder Of Atomic Tango + Husband Of Anthropologie Fan… My wife LOVES Anthropologie so much, I should invest in the parent company just to get some cash back. With a religious fervor, she devotedly keeps tabs on the company in social media, and from what she tells me, Anthropologie sure knows how to work it. Sort of. Enter The Queen B’s (Bloggers)… Part of Anthropologie’s social media strategy involves bloggers — more like acolytes whose fanaticism makes Apple fanboys look apathetic. The top bloggers include RoxyRead More
PhD
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes to Question the Answers So I’m reading an article in Inc., my favorite zine for advice on entrepreneurial matters, when I found this statement about one company’s social media campaign: “So far, about 7 percent of Step2’s customers have registered on the company’s website with their Facebook IDs, and of those who have, more than half of them have shared product reviews with their Facebook friends. In the past year, traffic from Facebook has increased 135 percent andRead More
kenny powers for k-swiss.001
by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966,Read More
by Freddy J. Nager, Founder of Atomic Tango + Occasional Coupon Clipper Just read a Mashable article by daily-deal entrepreneur John Amato, who trumpets how great Groupon and other discountosaurs are for everyone (“Why Daily Deals Are Here To Stay”). His key points…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + LinkedIn Veteran… Many entrepreneurs and execs have ineffectual LinkedIn profiles — if they have one at all. That’s because they think they don’t need one at this stage of their career. “I’m not job hunting — why should I bother?” That’s because LinkedIn isn’t just for job hunting.Read More
Metcalfe's Law
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Metcalfe’s Law Enforcer; image by Iriiina via Wikimedia Commons… OK, we get it: humans are social animals, and without positive interaction, we become Unabombers or maladjusted billionaires in David Fincher films (beware of alienated Harvard men). So while humanity desperately needs green energy and affordable healthcare and donuts that don’t make everyone look like the Michelin Man, those are so much harder to deliver. Helping people socialize — well, that’s easy, right?Read More
Jimmy Wong "Ching Chong"
by Freddy Tran Nager, Founder of Atomic Tango + Interracial Relations Insider… I don’t assign social media textbooks to my students because most are outdated by the time they’re published. Indeed, every time I flip on my computer, Mark Zuckerberg has messed with his giant virtual antfarm. Plus, real life case studies keep popping up that are so much more relevant and compelling. This past week — while I was teaching social media at UCLA Extension — something happened on campus that provided great classroom fodder. I’m talking about AlexandraRead More