marketing Tag



Snake Oil Serum
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Extremely Allergic To Snake Oil; featured photo by Mister Serum via Wikimedia Commons… “Snake oil” originally described the fake medicine that con men sold across 19th century America. The worthless ointments and lotions supposedly cured everything from basic pains to baldness, when the only thing they consistently cured was “heavy wallet syndrome.” Scientific American describes how these faux experts worked:  “…the ‘doctor’ was aided by a shill in the crowd who would, at the appropriate moment, call out thatRead More
The Wizard
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Questions the Answers… A recent class discussion brought up one of my core tenets: the need to question everything in the market. We were discussing Charity: Water, a nonprofit that achieved near celebrity status because of its use of social media and videos: Great ad, right? When asked to analyze why the video worked, a student described it as “authentic” and “transparent” — two clichés now so overused, misused, and abused that they no longer have meaning. Analysts needRead More
Taigan screengrab
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Thinks That Words Matter… “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed by the ad — but readability always comes first. Always… Never do anything to make the copy difficult to read. Type should be set in black against a clear white background – not a tint,Read More
Inbound-Permission Marketing Office
by Freddy Tran Nager, Founder of Atomic Tango + No Relation To Right Said Fred… Inbound and permission marketers must be the sexiest people on earth. (Mis)led by their guru, Seth Godin, they abhor ads and other marketing promos that “interrupt” consumers. Rather, they simply build websites and social media profiles, then passively wait for customers to find them and give them “permission” to do marketing. Makes you all hot and bothered just thinking about it, huh?Read More
Megan Fox Twitter Photo
by Freddy Tran Nager, Founder of Atomic Tango + Certified Non-Celebrity… Why do 60% of Twitter users quit within the first month? You could blame the inane trending topics, like these… #LightSkinGirlsDoStuffLike #ShorterThanBeyoncesHair Miley Cyrus #ThanksMiley #confessyourunpopularopinion Each trend is based on hundreds of tweets. Kind of makes your cerebrum cringe, doesn’t it? That said, lobotomizing trends aren’t the primary reason people become Qwitters — in fact, they’re part of the social network’s attraction. (Tell me again how social media will advance civilization.) No, people quit because they see NORead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Car Fanatic… Remember when Honda could do no wrong? Back in the ’90s and the ’00s, it seemed like every other person in L.A. drove a Honda, and they’d never have to take their car in for repairs or recalls. Indeed, my buddy is still driving his Civic nearly 20 years and over 200,000 miles later. What the hell happened?Read More
dried up book
By Freddy Tran Nager, Founder of Atomic Tango + Teacher of World Classes; photo by Greta Schölderle Møller on Unsplash… As yet another public service, I’ve identified a few words and phrases that have been so overused, misused, and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press releases and political speeches…Read More
diamond marketing
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Shiny Objects… People ask me whether marketing truly works. Sure, marketers claim they made Nike and Apple and BMW rich and popular — but didn’t these companies become rich and popular simply because they had great products? In response, I first explain what marketing really means. It’s not just advertising and sales; indeed, creating “great products” is a large part of the equation. But theories and definitions are far less persuasive than actual proof. As the cliché goes, “Show,Read More
"Pick Your Brain" - illustration by Shane Clester
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Will Not Work for Food… or Coffee; featured illustration by Shane Clester… I once made the mistake of having lunch with a fellow Harvard alumnus who owned an IT firm with $17 million in annual sales. He had asked for my help to market to his current customers, so one of my recommendations was to create an email newsletter. He loved the idea, so I gave him a few details on how it would work. He asked how muchRead More
engagement
by Freddy Tran Nager, Founder of Atomic Tango + Happily Married Guy; photo by Nathan Dumlao on Unsplash… A client asked me how I measure “engagement” on Twitter. Now “engagement” is one of those overused, misused, and abused words in business — like “leading” or “authentic” — that no longer means anything. So how can professionals measure something that’s meaningless?Read More