marketing Tag

by Freddy Tran Nager, Founder of Atomic Tango + Industry Veteran Who Has Worked With Clients Of All Types… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospects simply aren’t a match or a catch: some are all talk no action, some expect too much without offering much in return, and some will inspire you to give it all up and take a vow of celibacy. Good relationships develop over drinks and dinner, but evenRead More

by Freddy Tran Nager, Founder of Atomic Tango + Former Copywriter… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Gen Xer Who Rolls His Eyes At Gen-Anything… Check out the above table from Marketing Charts “The Biggest Spending Generation in the World? Gen X”. What’s wrong with this data?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Member of a Few Segments… Once upon a time, back in the good ol’ days of 2006, my wife and I strolled into Forth & Towne, a new fashion chain from Gap Inc. targeting women over age 35. It was solemn and dignified with muted lights and muted music — and muted people. While other stores in the mall percolated with excited shoppers, the spanking new Forth & Towne saw its handful of customers browsing quietly, as if they were preparingRead More

“Engagement” is one of the most common and misleading marketing metrics. Here’s what matters most… by Freddy Tran Nager, Founder of Atomic Tango + Marketer Who Has A Proposal For You; photo by Nathan Dumlao on Unsplash… In his book Web Analytics 2.0, former Google exec Avinash Kaushik writes: “The Merriam-Webster dictionary defines engaging as ‘tending to draw favorable attention or interest’…. The challenge in the context of measurement is that ‘favorable attention or interest’ is incredibly hard — if not impossible — to measure… Some have gone so farRead More