Los Angeles Tag



Boycott L.A. Weekly
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Misses Alternative Newspapers… I used to read the L.A. Weekly (the alternative newspaper of Los Angeles) when it was the size of deep dish pizza — and almost as delicious, filled with no-holds-barred political screeds and small-theatre reviews and creative writers who wouldn’t get a shot in any other L.A. publication. Big plus: it was free. The Weekly came out every Thursday, and my friends and I would rush out and grab a copy before they were all snappedRead More
Los Angeles Rams marketing
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
The Blue Agave
by Freddy Tran Nager, Founder of Atomic Tango + Former MCA Records Operative… If Hollywood ever sets a James Bond movie in L.A., The Blue Agave should perform the music. Indeed, their cover of “Besame Mucho” would make a killer 007 opening credit sequence. The Blue Agave’s eponymous debut album takes you on a sonic cruise across Los Angeles: primarily Spanish vocals amidst layers of surf guitar, retro lounge, mariachi, and rock rhythms. As The Blue Agave describe themselves, “sexy, soulful atmospheric originals blending surf, spaghetti western and flamenco.” IRead More
Frisbee on the beach
by Freddy Tran Nager, Founder of Atomic Tango LLC + Old-Fashioned Newspaper Lover; photo by AlejandroLinaresGarcia via Wikimedia Commons… The other day I’m killing time on Twitter – which I call “Fritter” because of how well it serves that purpose – when a trending topic caught me eye. I usually ignore Twitter trends, which consist primarily of vapid paeans to Justin Bieber, false celebrity death announcements, and such pressing topics as #YouNeedToBreakUpIf. Yes, those really are trends on the world’s most overrated social network. What, you were expecting news aboutRead More
kenny powers for k-swiss.001
by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966,Read More