jargon Tag



Dead Wood Deliverables
by Freddy Tran Nager, Founder of Atomic Tango + Consultant to the Consultants; photo by Antti Leppänen via Wikimedia Commons… Deliverable (n.): Report or item that must be completed and delivered under the terms of an agreement or contract. — BusinessDictionary.com Even though the U.S. has a service-based economy (meaning, “sorry, we don’t make things anymore”), clients still want products they can hold. They request the fruits of our education and experience, which we divulge in meetings. Yet they won’t really value all that mad science unless they can touch it. Why?Read More
jargon
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Many companies readily blame the competition for their struggles. For example, how many lackluster retailers have you seen blame Amazon? In many cases, it’s their marketing (or lack of it) holding them back…Read More
jargon
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Quick, can you guess what this company is selling? “We provide a platform for market-moving dialogue by connecting decision makers through actionable exchange, revolutionizing the way 21st century companies create value.” Although reading that is like chewing sand — but not as fun — too many execs think such jargon makes them sound “professional.” Instead, it makes them sound like con artists. I take that back: aRead More
What we've got here is a failure to communicate...
by Freddy Tran Nager, Founder of Atomic Tango, MBA, and Professor of Communications… A point that really stood out to me in an overall fantastic article by Philosopher and Business Consultant Matthew Stewart: “Next to analysis, communication skills must count among the most important for future masters of the universe. To their credit, business schools do stress these skills, and force their students to engage in make-believe presentations to one another. On the whole, however, management education has been less than a boon for those who value free and meaningfulRead More
Humbled Doesn't Mean That
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Word Lover… The other day I saw a billboard for a food company. I don’t remember the brand or the product (total ad fail), but I do remember the tagline: “Real Authentic Taste.” And I immediately thought, what the hell does that mean?Read More