iPhone Tag

by Freddy Tran Nager, Founder of Atomic Tango LLC + Moderate Fanboy It’s predictable: Apple releases a new product, and the devout start camping out at the Temple O’ Jobs to be one of the first to lay their hands upon it. And just as predictably, people will ridicule these fanatics, usually with aspersions about their sex lives (or lack thereof). Note this tweet from comedian Aisha Tyler… These same cooler-than-thou critics, though, never mock the thousands of fans who line up for nosebleed seats and overpriced food and evenRead More
Recession? What recession? Apple enjoyed a 15% surge in profits for the first quarter of this year and, more sensationally, just sold its one billionth iPhone App. That’s one billion in just nine months! That would be remarkable during boom times, but during the worst economy in 70 years? Well, of course. It makes perfect sense. In fact, perhaps the recession is the reason it happened…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Multimedia Marketer I hear it all the time: “Advertising is a waste of money.” “If you have a great product, you don’t need to advertise.” “Word of mouth is more effective than traditional media.” “It’s impossible to cut through the clutter.” “Most consumers tune out or TiVo past commercials.” While these declarations might be true in some cases, many bullheaded companies still invest millions in advertising — and not just during the Super Bowl when everyone pays attention to the commercials.Read More
Apple at Walmart?
by Freddy Tran Nager, Founder of Atomic Tango + Branding Purist… Seeing iPhones sold at Walmart is like seeing Wolfgang Puck dishes at IHOP (not likely) or Rachael Ray pimping Dunkin Donuts (oh yes she did). Have you ever seen a bigger mismatch in marketing? What’s next, an Apple logo on a NASCAR vehicle? Or even worse, an Apple at— What? You want to know what’s the big deal?Read More
by Freddy Tran Nager, Founder of Atomic Tango LLC + Former Music Industry Marketer… Burn your copies of Harvard Business Review. Forget anything you’ve ever read by Al Ries or Seth Godin. And skip that conference on best practices. If you want to see how marketing is really done, follow the rock stars….Read More