influencers Tag

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… In my classes, I’ve talked about AI replacing professors in the future. Guess what? The future is heeeeeeeeere…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer-Marketing Analyst Who Hates the Word “Authentic”; images of TikTokker Sara Uy confessing one of her sins… Shocker: in one last gasp trend, some TikTok influencers confessed to lying about their lives and habits. Really? You mean, they weren’t being “authentic”?!Read More

by Freddy Tran Nager, Founder of Atomic Tango + Professor Who Teaches Questioning The Answers… Whether it’s a TikTok Live Stream or a Black Friday promotion or kids selling lemonade at a sidewalk stand, whenever I see a sales figure, my mind immediately fills with questions. Take the above proclamation circulating on LinkedIn (where everything should be questioned). TikTok execs and social media zealots trumpeted $1 million in sales for a live stream by influencer/entrepreneur Stormi Steele. My questions here are not to cast shade on the TikTok team (IRead More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Got a little more publicity this week: Hannah Jewell of the Washington Post quoted me for her video story on influencer marketing.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… With the influencer business fraught with fraud — all while flaunting “authenticity” — what better way to reveal truth than pointed satire?Read More