influencer marketing Tag

by Freddy Tran Nager, Founder of Atomic Tango + Influencer-Marketing Analyst Who Hates the Word “Authentic”; images of TikTokker Sara Uy confessing one of her sins… Shocker: in one last gasp trend, some TikTok influencers confessed to lying about their lives and habits. Really? You mean, they weren’t being “authentic”?!Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Analyst… So I’m reading this Influencer Marketing Hub study and am disappointed (but not surprised) to see that nearly 80% of marketers still believe easily-faked vanity metrics (views, engagement, etc.) are measures of influencer campaign “success.” No wonder the engagement-fraud business is so big.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Ardent Foe of Laugh Tracks… I know little about diplomacy, but I do know media manipulation…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Got a little more publicity this week: Hannah Jewell of the Washington Post quoted me for her video story on influencer marketing.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… File this under “surprising… but not really”: According to this BuzzFeed story, fashion “influencer” Arii failed to sell 36 T-shirts from her own brand, despite having 2.6 million followers.Read More