fashion Tag

by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado… I must be part cat given my fixation with boxes. Shoe boxes, to be precise. While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… File this under “surprising… but not really”: According to this BuzzFeed story, fashion “influencer” Arii failed to sell 36 T-shirts from her own brand, despite having 2.6 million followers.Read More

by Raegan Thurlow, Part-Time Fashionista Most of my generation will say that they remember where they were when Obama was elected president. I will remember where I was the first time I saw my CEO wearing jeans… We were at the airport preparing to take an 18+ hour flight to our office in Tel Aviv, Israel. He was wearing a white t-shirt and light denim jeans. I was speechless – until I wasn’t. “What are you wearing?! What’s going on?!” It was unnerving. I’d only ever seen him wearing theRead More

by Raegan Thurlow, Part-Time Fashionista… True to my fashionista (see “raging shopaholic”) form, I’ve been to Paris to experience its unparalleled fashion brilliance. My stiletto boots made their way around Milan as well, but I didn’t find the fashion there as impressive as the I just threw this outfit together and happen to look like a million bucks of Paris.Read More

Q: Dear Freddy: How do I come up with creative ideas for this leather products company I’m freelancing for?Read More

by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… If you’ve sold Kool-Aid at a lemonade stand in the not too distant past (the pre-30 crowd): When you hear “business casual”, do you think jeans and a polo? Or are you reaching for basketball shorts and a hoodie at 9:00 Friday morning? Some employees choose to express their discontent by complaining while others take 2-hour lunch breaks (during which time their phones are mysteriously out of cell range). Others still take casual Friday to the next level – a levelRead More

by Raegan Thurlow, Part-Time Fashionista… A girl’s prom: strapless bras, glittery eye shadow, unmet expectations, and cheesy photographs. My prom: I think there was some dancing, and I’m sure there was some Mudslide mix (tastes like candy, makes boys more approachable). Prom dresses should never be: sheer, covered in sequins, purchased at Walmart. Guns: an accessory for Republican women with large handbags, the pride and joy of Charlton Heston, and the answer to “____ and Ammo”. Guns should never be: accessible to children, kept in your grandmother’s nightstand (long storyRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Given Up Drinking Milk (And Kool-Aid)… “How to Build a Multi-Million Dollar Ecommerce Business With $0 Marketing Budget” No, that’s not the subject line of an email in your spam box. That’s the actual headline of a “case study” on Black Milk Clothing, as published on the Shopify blog.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Shiny Objects… People ask me whether marketing truly works. Sure, marketers claim they made Nike and Apple and BMW rich and popular — but didn’t these companies become rich and popular simply because they had great products? In response, I first explain what marketing really means. It’s not just advertising and sales; indeed, creating “great products” is a large part of the equation. But theories and definitions are far less persuasive than actual proof. As the cliché goes, “Show,Read More

by Freddy Tran Nager, Founder Of Atomic Tango + Husband Of Anthropologie Fan… My wife LOVES Anthropologie so much, I should invest in the parent company just to get some cash back. With a religious fervor, she devotedly keeps tabs on the company in social media, and from what she tells me, Anthropologie sure knows how to work it. Sort of. Enter The Queen B’s (Bloggers)… Part of Anthropologie’s social media strategy involves bloggers — more like acolytes whose fanaticism makes Apple fanboys look apathetic. The top bloggers include RoxyRead More