fashion Tag



Adda Shoe Box
by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado… I must be part cat given my fixation with boxes. Shoe boxes, to be precise. While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?Read More
Arii of Instagram
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… File this under “surprising… but not really”: According to this BuzzFeed story, fashion “influencer” Arii failed to sell 36 T-shirts from her own brand, despite having 2.6 million followers.Read More
Work In Progress
Q: Dear Freddy: How do I come up with creative ideas for this leather products company I’m freelancing for?Read More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Given Up Drinking Milk (And Kool-Aid)… “How to Build a Multi-Million Dollar Ecommerce Business With $0 Marketing Budget” No, that’s not the subject line of an email in your spam box. That’s the actual headline of a “case study” on Black Milk Clothing, as published on the Shopify blog.Read More
diamond marketing
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Shiny Objects… People ask me whether marketing truly works. Sure, marketers claim they made Nike and Apple and BMW rich and popular — but didn’t these companies become rich and popular simply because they had great products? In response, I first explain what marketing really means. It’s not just advertising and sales; indeed, creating “great products” is a large part of the equation. But theories and definitions are far less persuasive than actual proof. As the cliché goes, “Show,Read More