entertainment Tag

by Freddy Tran Nager, Founder of Atomic Tango + Usually A College Sports Fan; photo by Neon Tommy via Creative Commons… The other night I thought I went to a college basketball game at USC, but I had apparently wandered into a circus…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Recovering Hate Watcher… I recently fell in love with a new expression. And, thankfully, it’s not “sharing economy.” “Hate watching” has been around a few years (I’m slow on the uptake). In case you’re not familiar with the term, that infinite fount of wisdom knowledge hearsay, Wikipedia, defines it as “watching a television show while simultaneously hating its content or subject.” I may have to update that definition, because it should include movie sequels and, more significantly, two key qualifications: HateRead More

by Freddy J. Nager, Founder of Atomic Tango + Still Hurtin’ Firefly Flan… When “Battlestar Galactica” concluded, some fans lamented that the series had to end, but others were thrilled that it departed on a good note. Compare that to the fans of “Lost,” who screamed “WTF?!” after its later episodes.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Fellow Aspiring Mogul; illustration by Barzak… “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We gathered in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It served as the perfect stage for discussing the futureRead More

by Freddy Tran Nager, Founder of Atomic Tango + No Relation To Right Said Fred… Inbound and permission marketers must be the sexiest people on earth. (Mis)led by their guru, Seth Godin, they abhor ads and other marketing promos that “interrupt” consumers. Rather, they simply build websites and social media profiles, then passively wait for customers to find them and give them “permission” to do marketing. Makes you all hot and bothered just thinking about it, huh?Read More

by Emir Phillips, MBA/JD/Etc., Author of Lucitan: A Christian Punk Novel + Diehard Saints Fan… Editor’s Intro: Why is there a diatribe about New Orleans Saints football, crime, and punishment on this site? First, it’s a knee-deep, Mississippi-mud-thick, Tabasco-and-vitriol-infused jambalaya about football, and we love some spicy good writing about the world’s greatest sport. Then, for us marketers, this fan’s rant is a classic example of how one of the most powerful brands in the world, the NFL, is far from being “customer centric.” is the trendy new strategy favored by almost noRead More

by Freddy Tran Nager, Founder of Atomic Tango + Lifelong Fan of the Warlord of Mars… Forget the 10-foot-tall 6-limbed marauding Martians – the biggest challenge facing John Carter is his name. Or more exactly, the fact that Disney used his name as the title to his movie. Creating the second-worst sci-fi movie title of all time, Disney named this $250-million epic about red planet warfare “John Carter.” Yes, really, “John Carter.” Think about it. I mean, how can you not feel your blood racing at the sound of it?Read More

Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, whom advertisers love. Now Fox TV is rocking the ad world again…Read More