education Tag

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More

by Freddy Tran Nager, Founder of Atomic Tango & Ph.D.-Program Conscientious Objector; photo by Jonathan Daniels on Unsplash… Lots of dirt being dished about Ph.D. programs these days. Take this amusing quicky critique: “The Illustrated Guide To a Ph.D.” For a more elaborate evisceration, read “The Ph.D. Problem” by Prof. Louis Menand in the November-December 2009 issue of Harvard Magazine. Here’s a quote from that diatribe that bullseyes some of my professors at Harvard and in business school: “Professors are not themselves, for the most part, terribly practical people, andRead More

by Freddy Tran Nager, Founder of Atomic Tango & Caffeinated Beverage Addict… So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media — including this here blog — I find its cheerleaders to be about as endearing as televangelists on crack.) Indeed, Pepsi will be heavily plugging another of its products, Doritos, so it’s hardly abandoning the game.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves To Question The Answers… Sometimes you look at a chart and it seems clear as day. Then you look closer and that “day” turns into a foggy afternoon at San Francisco Airport with everything completely grounded. For example, check out the above Cato Institute chart of school staffing, spending, and test scores in the U.S. I received this from a Republican (yes, I really have Republican friends) who argued that, “While spending has increased 150% per pupil andRead More

by Freddy Tran Nager, Founder of Atomic Tango + Ph.D. Conscientious Objector… Since I love teaching and talking about marketing, friends often ask why I don’t get a PhD. I’ll think about it… then stumble upon an example of the actual work perpetrated by Ph.D.’s in my field…Read More