direct marketing Tag

by Freddy Tran Nager, Founder Of Atomic Tango + Guy With A Hang-Up About Phone Calls… As I typed my very first email in 1994, I thought, “Writer’s dream come true!” No more fumbling for the perfect words while speaking on the phone. No more trying to end a rambling call in a polite yet immediate way. And no more timing my calls to suit someone else’s schedule or mood. Today, texting lovers have taken those anti-call sentiments a step further. And on an enterprise level, chat tools like SlackRead More

by Freddy Tran Nager, Founder of Atomic Tango; photo courtesy of MarcyVeryMuch.com… Email is back! … Well, actually, it never left. It just got overshadowed by all the social media hype. But now that marketers have finally acknowledged that most social media marketing is a waste of time, everyone’s launching an e-newsletter. Or worse. While a well-crafted marketing email works far better than Twitter stalking (marketing at its lamest… and creepiest), the key is the “well-crafted” part. I receive unsolicited marketing emails every day, and I don’t really mind asRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Usually Likes Direct Mail Offers… You gotta love asterisks* — those little stars that tell you some juicy bits of information are lying far from the statement you just read. The late great novelist David Foster Wallace turned the footnote into a powerful literary tool: “notes and errata” make up nearly 100 pages of his 1079-page novel Infinite Jest, and they’re as compelling to read as the main body of the novel itself. Then I got a massive jestRead More