digital advertising Tag

Marketing Math cartoon by Tom Fishburne
by Freddy Tran Nager, Founder of Atomic Tango + Not An Impressionist; cartoon by “Marketoonist” Tom Fishburne… My favorite square in this comic by “Marketoonist” Tom Fishburne is the first one, since the misused metric called “impressions” comes up all the time in my classrooms and client meetings. Too many marketers equate impressions with success, when the truth is, most so-called “impressions” are worthless. According to digital media marketers, an impression is any appearance on a person’s screen, no matter how brief or peripheral: That tiny text-only ad that appearsRead More
Snake Oil Serum
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Extremely Allergic To Snake Oil; featured photo by Mister Serum via Wikimedia Commons… “Snake oil” originally described the fake medicine that con men sold across 19th century America. The worthless ointments and lotions supposedly cured everything from basic pains to baldness, when the only thing they consistently cured was “heavy wallet syndrome.” Scientific American describes how these faux experts worked:  “…the ‘doctor’ was aided by a shill in the crowd who would, at the appropriate moment, call out thatRead More
Eye tracking studies
by Freddy Tran Nager, Founder of Atomic Tango + Early Banner Ad Creator… The biggest reason why banner ads don’t work? People simply don’t see them. We marketers call it “banner blindness.”Read More