David Ogilvy Tag

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Sees Value In Brilliant Jerks; image credit: internet meme featuring photo by Scott Grummett for Wired Magazine… LinkedIn’s wall is degenerating fast. It used to focus on careers and business discussions. Now it’s becoming Facebook, complete with inspirational quotes. For example, my LinkedIn wall frequently features this popular meme about Neflix CEO Reed Hastings, who has built a mighty empire. As a Netflix customer, I respect a lot of what Hastings has accomplished — but I don’t necessarily thinkRead More

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive,” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung had a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list: Amazon’s ad for itsRead More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Thinks That Words Matter… “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed by the ad — but readability always comes first. Always… Never do anything to make the copy difficult to read. Type should be set in black against a clear white background – not a tint,Read More