critical thinking Tag



by Freddy Tran Nager, Founder of Atomic Tango LLC + Social Media Evaluator I’m waiting for my payment of $138,552.96. I’m not sure who’s supposed to pay me, but I know the exact amount. According to the article “What’s the Value of a Tweet?” by the consulting firm SumAll, the “revenue generated from a business tweet” is $25.62. Since my Twitter account is entirely business, and I’ve tweeted 5,408 times as of today, I should get a six-figure windfall. And that’s not counting the revenue from each retweet ($20.37)…Read More
by Freddy Tran Nager, Founder of Atomic Tango LLC + Guy Who Likes To Question The Answers I used to read and recommend eMarketer, simply because they have numbers and pie charts and other examples of statisticulation. That made their articles seem more rational and realistic than 98.76%* of the blogposts written by social media gurus, who like to turn their personal whims and opinions into “10 rules for this” and “20 best practices for that” with no data to substantiate their arguments whatsoever. But this morning I came acrossRead More
silly statistics
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Questions The Numbers; photo via Wikimedia Commons… Imagine that you own a basketball team, and you send your talent scout out to find a new player. He comes back and presents two options: Player A: averages 9 points a game, including 1 three-point basket per game Player B: averages 24 points a game, including an average of 2 three-point baskets per game Both play the same number of minutes per game, and both want the same amount of money.Read More
industrial diamond
by Freddy Tran Nager, Founder of Atomic Tango + Practicing Skeptic; photo of uncut industrial diamond ready for hyping by Shieldforyoureyes Dave Fischer… I once knew a millionaire who made his fortune selling diamond jewelry through supermarket tabloids. What kind of jewelry sells through the cheesiest rags on the planet — newspapers you wouldn’t dare to line a birdcage with lest you kill the bird? These were genuine diamonds — genuine industrial diamonds, that is, worthless in the mainstream jewelry market. Yet the tabloid readers saw the word “diamond” andRead More
PhD
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes to Question the Answers So I’m reading an article in Inc., my favorite zine for advice on entrepreneurial matters, when I found this statement about one company’s social media campaign: “So far, about 7 percent of Step2’s customers have registered on the company’s website with their Facebook IDs, and of those who have, more than half of them have shared product reviews with their Facebook friends. In the past year, traffic from Facebook has increased 135 percent andRead More