creativity Tag



conformity
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Being Heard, Not Herded; photo by davide ragusa on Unsplash… Investors, entrepreneurs, and execs all love talking about “disruption,” so much so that they’ve worn out the word. But few companies can deliver that level of innovative thinking. The reason?Read More
Dan Roam, "The Back Of The Napkin"
by Freddy Tran Nager, Founder of Atomic Tango; an earlier version of this story appeared on Jawbone.TV… For author Dan Roam, it began with a living nightmare.Read More
David Fincher Technique
by Freddy Tran Nager, Founder Of Atomic Tango + Fincher Fan… Note: buying anything through the links on this page may benefit the Atomic Tango martini fund. The first DVD I ever bought was Fight Club, and not just because it was based on the inventive and incendiary novel by Chuck Palahniuk. (One of my favorite books.) Throw in Fincher’s directorial prowess and the compelling lead performances, and Fight Club warranted watching again and again and again. (Plus, the film blows up Century City, where I used to live andRead More
Chatbooks
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Kids As Long As They Belong To Other People… I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?). But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequel —Read More
Millionaires Vs Broke People
by Freddy Tran Nager, Founder of Atomic Tango + Critical Thinking Enthusiast… Please tell me the image above is just another annoying puzzle — one of those banal math problems or word games that clueless people play on LinkedIn to prove they’re “geniuses.” This particular LinkedIn challenge obviously shows the value of proofreading, and it’s so easy a Fox News host could solve it. The column headers are clearly reversed, so just swap ’em and the table makes perfect sense. In fact, anyone who’s ever worked for a blowhard HollywoodRead More
micromanaging boss meme
by Freddy Tran Nager, Founder of Atomic Tango + LinkedIn Purist… The neighborhood is slowly deteriorating. Not my physical one in L.A., which is gentrifying so fast even the pigeons have to take out loans to eat.Read More
iPod
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More
Leo Burnett on clients
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: some are all talk no action (or no money), some expect too much, and some will make you want to give it all up and take a vow of business celibacy. Once you get pastRead More
Work In Progress
Q: Dear Freddy: How do I come up with creative ideas for this leather products company I’m freelancing for?Read More
How to become a media mogul
by Freddy Tran Nager, Founder of Atomic Tango + Fellow Aspiring Mogul; illustration by Barzak… “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We gathered in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It served as the perfect stage for discussing the futureRead More