Coca-Cola Tag

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More

by Freddy J. Nager, Founder of Atomic Tango & Hardcore Caffeinated Beverage Addict So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media — including this here blog — I find its cheerleaders to be about as endearing as televangelists on crack.) Indeed, Pepsi will be heavily plugging another of its products, Doritos, so it’s hardly abandoning theRead More

by Freddy Tran Nager, Founder of Atomic Tango + Occasional Dog Lover… When the economy gets rough, many businesses cut their marketing. Now, as a devoted reader of this blog, you know that’s a big mistake. The best time to launch a full-on marketing offensive is when the competition is crying and cowering like Dick Cheney during a terrorist attack. But, alas, you have no choice. Most of your cash is going to fixed costs, like rent. So a cutting we go — but where? Do you use your handfulRead More