clients Tag

by Freddy Tran Nager, Founder of Atomic Tango + Industry Veteran Who Has Worked With Clients Of All Types… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospects simply aren’t a match or a catch: some are all talk no action, some expect too much without offering much in return, and some will inspire you to give it all up and take a vow of celibacy. Good relationships develop over drinks and dinner, but evenRead More

by Freddy Tran Nager, Founder Of Atomic Tango + Professor Who Loves To Cold Call His Students… Picture yourself in a class or business meeting. You don’t have a pressing thought or opinion on the topic — indeed, your mind is wandering to what you want for dinner — when suddenly you hear your name along with the question, “What do you think?”Read More

by Freddy Tran Nager, Founder of Atomic Tango LLC + Former Advertising Copywriter; photo by Jeshoots on Unsplash… To their horror, my students discovered that their class-project client (the director of a nonprofit organization) had rewritten the marketing copy they had written. They asked me what they could do. I thought, “Welcome to the real world…”Read More