by Freddy Tran Nager, Founder of Atomic Tango LLC + Copywriter for over 30 years; photo by JESHOOTS.COM on Unsplash… For a school project, my copywriting students were upset that their client (not me) had rewritten their work. They asked me what they could do. I thought, “Welcome to the real world…”
Read More by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: some are all talk no action (or no money), some expect too much, and some will make you want to give it all up and take a vow of business celibacy. Once you get past
Read More