challenger brands Tag



Clark Kent
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Advocate; image by Williamwiki via Wikimedia Commons… Thanks to the jury in the Apple-Samsung case, product differentiation is now mandated in the marketplace (at least in the smartphone industry). Unfortunately, differentiation — and creativity and daring — are harder to find despite every company’s claim of “leadership”…Read More