celebrities Tag

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Certified Non-Celebrity… Why do 60% of Twitter users quit within the first month? You could blame the inane trending topics, like these… #LightSkinGirlsDoStuffLike #ShorterThanBeyoncesHair Miley Cyrus #ThanksMiley #confessyourunpopularopinion Each trend is based on hundreds of tweets. Kind of makes your cerebrum cringe, doesn’t it? That said, lobotomizing trends aren’t the primary reason people become Qwitters — in fact, they’re part of the social network’s attraction. (Tell me again how social media will advance civilization.) No, people quit because they see NORead More

by Freddy Tran Nager, Founder of Atomic Tango + Not An Actor But A Guy Who Played One On Stage… Hollywood is experiencing a “Freaky Friday”: in the 1976 movie, a mother and daughter magically swap bodies. After a series of icky moments milked for laughs, they predictably come to understand each other. Now, unpredictably, the entire movie industry is experiencing a similar switcheroo… A-list celebrities are failing to lure fans, reports the L.A. Times, while top movies are starring relative unknowns: The stars are not twinkling bright this summer.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… She’s a money management wizard who’s pretty damn savvy about marketing. Of course, it helps when you team up with the greatest media mogul of our times. Last week on the Oprah Winfrey show — a.k.a. Nirvana for writers — author/financial consultant/TV show host Suze Orman announced that she would give away downloads of her new book, Women & Money, on Oprah’s website for 33 hours. The result: 1.1 million downloads! Wait, you might be thinking, is OrmanRead More