case study Tag



TikTok Shop announcing record one day live streaming sale of over $1 million
by Freddy Tran Nager, Founder of Atomic Tango + Professor Who Teaches Questioning The Answers… Whether it’s a TikTok Live Stream or a Black Friday promotion or kids selling lemonade at a sidewalk stand, whenever I see a sales figure, my mind immediately fills with questions. Take the above proclamation circulating on LinkedIn (where everything should be questioned). TikTok execs and social media zealots trumpeted $1 million in sales for a live stream by influencer/entrepreneur Stormi Steele. My questions here are not to cast shade on the TikTok team (IRead More
Pepsi Refresh Project
by Freddy Tran Nager, Founder of Atomic Tango & Caffeinated Beverage Addict… So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media — including this here blog — I find its cheerleaders to be about as endearing as televangelists on crack.) Indeed, Pepsi will be heavily plugging another of its products, Doritos, so it’s hardly abandoning the game.Read More
Pringles can and chips
by Freddy Tran Nager, Founder of Atomic Tango + Aspiring Snackologist… Of course, you already know Pringles aren’t really potato chips. One bite told you that. You just ate ’em because they make delicious midnight munchies. And they come in that cool tube. But the blogosphere buzzed when parent company Proctor & Gamble publicly proclaimed that Pringles aren’t entirely made from potatoes. In an attempt to save on snack taxes in Britain, the company noted that 58% of each Pringles chip consists of wheat and corn flour, fat, seasonings, andRead More
WaMu Chase merger
by Freddy Tran Nager, Founder of Atomic Tango LLC + Guy Who Likes Brands With Personalities… So my longtime bank, Washington Mutual (WaMu), recently got taken over by megabank Chase. ‘Twas a sad day for us WaMulians, because for all its faults — and it had a few — WaMu was a friendly place to bank, with everything from chirpy messages on the ATMs to free candy at the teller windows. What wasn’t to like?Read More
by Freddy Tran Nager, Founder of Atomic Tango + Multimedia Marketer I hear it all the time: “Advertising is a waste of money.” “If you have a great product, you don’t need to advertise.” “Word of mouth is more effective than traditional media.” “It’s impossible to cut through the clutter.” “Most consumers tune out or TiVo past commercials.” While these declarations might be true in some cases, many bullheaded companies still invest millions in advertising — and not just during the Super Bowl when everyone pays attention to the commercials.Read More