business Tag

by Freddy Tran Nager, Founder of Atomic Tango + Donut Junkie… Like many people, I want 01.20.09 — Bush’s last day in office — declared an international holiday. But even with “the End of an Error” in sight, right-wing extremists continue to wreak their corrosive damage, and are now invading the seemingly sheltered world of corporate junk food…Read More

by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is. Then I ventured into the real business world andRead More

by Freddy Tran Nager, Founder of Atomic Tango + Donut Addict; photo by Tony Webster from San Francisco via Wikimedia Commons… I once found myself confronting a tower of gourmet donuts — and a whole lot of do-nothing. It was in the high-tech conference room of a multinational PR agency. The agency rep was telling our mutual client, a European tech startup, that they (the client) needed to do more research until any PR work could begin. The client looked shocked. They had already worked with this PR agency forRead More

by Freddy J. Nager, Founder of Atomic Tango LLC American Apparel CEO Dov Charney acts like he’s missing his calling. The controversial and flamboyant entrepreneur could parlay his promotional genius and predilection for the prurient to become one hell of a porn producer. (The San Fernando Valley, the porn capital of the world, is just over the hill from American Apparel’s headquarters.) It would certainly suit his notorious lifestyle…Read More

by Freddy J. Nager, Founder of Atomic Tango LLC Who ever imagined that naming a company would become a game of speed and chance? As soon as the Eliot Spitzer-prostitute story broke, I looked up the name Client9.com. Then New York Governor Spitzer was busted for hiring prostitutes: he was the mysterious “Client 9” in investigative reports. Given my penchant for anything that sounds like it came from a James Bond film, I immediately looked to reserve “Client 9” as the site of a satirical series, but someone beat meRead More

by Freddy Tran Nager, Founder of Atomic Tango + Competitive Strategist… During the 2008 South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized this was classic marketing strategy in action…Read More