business strategy Tag

by Freddy Tran Nager, Founder of Atomic Tango + Longtime MySpace User… MySpace is losing it. And I’m not talking about its members defecting to Facebook. Last year, the once mighty, world dominating social network that had crushed its predecessor Friendster suddenly found itself splattered on Facebook’s windshield. At first, MySpace responded by copying Facebook features, but copying a competitor is not a long-term success strategy. In fact, it just gives the competition credibility. So MySpace gave up the fight and is fully rebooting by going after a niche market…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Professional Collaborator… Collaboration: The Fine Art of Hookin’ Up Partnerships, alliances and cross-promotions date back to Eve giving Adam that “come hither” look. I once worked on a cross-promotional website between Nissan and Crayola. Apple and AT&T are now making a killing with the iPhone. You can’t buy a McDonald’s Happy Meal without some movie-related toy in the box. Unfortunately, you don’t see many small businesses or startups thinking in terms of collaborations. Here’s what they’re missing out on…Read More