by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Questions What Our Business Schools Are Teaching… Dear Leaders of the 21st Century: Congratulations on joining the first class of the Chris Christie School of Business! We are honored that you have chosen to accompany us on our mission to redefine leadership in corporate America. While you may occasionally hear our rival institutions bandy about such terms as “responsibility” and “managerial excellence,” at CC: SOB, you will learn how to actually integrate those concepts into policy statements and press
Read More by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Is Authentic When Necessary… The movement du jour among marketers is “authenticity.” This approach dictates that companies should be open and honest about who they are and what they stand for — not just because that’s a good thing to do, but because that’s the only way to succeed. Sounds completely righteous, right? But wait, there’s more…
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