branding Tag

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Believe Beer Goes With Hot Air… Just when I thought I had said enough about all this “authenticity” nonsense (here and here), a friend sent me this beguiling case study about Pabst Blue Ribbon. It starts off fine, explaining how the Fizz Agency turned PBR from a sinking ship into a hipster staple. Then came the A-word…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Branding Junkie… I’m digging the rebranding of my friend Patrick Byers‘ agency, Outsource Marketing…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Consultant to Nonprofits, Dotcoms, and Dreamers; photo by Kat Yukawa on Unsplash… What do charity organizations and most Web 2.0 companies have in common? None make a profit. (Apparently, someone convinced dotcoms that .) But they all still have prices — just not in the traditional sense of numbers on a tag…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Creative Strategist… OK, let me get this straight: A sports fashion brand run by savvy marketing pros and brilliant designers creates a text-driven promo piece… then ruins it with bad typography?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Copywriter Who Loves To Envy The Work Of Others… Here’s hoping magazines stage a revival so we’ll always have print ads like these…Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap?Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Kids As Long As They Belong To Other People… I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?). But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequel —Read More

by Freddy Tran Nager, Founder of Atomic Tango + Trader Joe’s Junkie… If we are what we eat, then I’m 99% Trader Joe’s. (In case you don’t know, Trader Joe’s is a beloved chain of low-priced gourmet food stores that’s more cult than grocery. Like Scientology with kale.) I’m lucky to live walking distance to a Trader Joe’s, so I can get my fix of their branded dark chocolate and hazelnut bars, peanut butter with flax and chia, frozen pineapple tidbits, handmade tortillas, and Kentucky bourbon almost anytime I want.Read More

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More

by Freddy Tran Nager, Founder of Atomic Tango + Branding Enthusiast; Supreme Brick image via top-brands-shopping on eBay… In the marketing version of chicken-and-egg, we marketers love to debate which should come first:Read More