brand equity Tag



cat on books
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Manuel Cacciatore via Wikimedia Commons… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach university courses, I understand the need to learn on your own. So I compiled this business reading list to enlighten, inspire, even entertain. Academic vs Commercial Most of these books are lightRead More