Bobby Borg Tag

“Did You Hear…?” How Musicians Can Leverage Word Of Mouth

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…Read More

Why And Where? Talking Marketing Plans With Bobby Borg

by Freddy Tran Nager, Founder of Atomic Tango + A Man With A Plan (Or Three)… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the value of marketing plans…Read More

So You Hate Networking? Join The Club… And The Conversation

by Freddy Tran Nager, Founder of Atomic Tango + Veteran Networker Who Hates Networking… I love networking. Most of my jobs — particularly in teaching — have come via people I met in other contexts. And, yes, I hate networking. More exactly, so-called “networking events”…Read More

Rock Talk: Chatting Music And Marketing With Bobby Borg

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More

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Bobby Borg Tag

“Did You Hear…?” How Musicians Can Leverage Word Of Mouth

Why And Where? Talking Marketing Plans With Bobby Borg

So You Hate Networking? Join The Club… And The Conversation

Rock Talk: Chatting Music And Marketing With Bobby Borg

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